Dahi Fusion

Yogurt or ‘Dahi as we call it, is a dish savored by Indians in various forms. It is a dairy product made from bacterial fermentation of milk and consists of high nutritional value. Yogurt has become a part and parcel of our daily meals. It is used to make unique dishes by different cultures. From shrikhand to curries, lassi and even rice and curds. Some accompany curds even with their meals or prefer it for dessert.

Today, yogurt is sold commercially and is available in different flavors. Flavoured ‘Dahi’, is gaining recognition in the market.  Dairy companies are positioning yogurt as a health food. They are trying to transform Indian consumption habits by making yogurt as a breakfast food or a dessert item. People consume yogurt for health benefits, but because of our fast paced life, it is getting difficult for people to consume homemade yogurt. Indian consumers are getting more brand conscious, that they purchase readymade yogurt from branded outlets. Due to high disposable income people prefer to eat outside, and today’s working women find less time to make yogurt at home. These reasons have triggered companies to introduce packaged yogurt in different flavors. Dairy companies find yogurt, as the best food item that can tender good taste and maintain good health.

Cocoberry is the flavored frozen yogurt chain in India. They sell frozen yogurt in a form of dessert and has positioned themselves as another option for ice creams. According to GS Bhalla Founder and CEO of Cocoberry, after a detailed market intelligence survey, they found that there was a wide scope for flavored frozen yogurt in India. They plan to grow into a complete health and wellness food and beverage brand.

Kiwi Kiss is a Canadian frozen yogurt chain in India who also set up the smoothie business ‘Jus Booster’. Their first outlet is present in Chennai and their second in Bangalore. They aim towards satisfying the tastes of people who love yogurt and also helps them to maintain healthy eating lifestyle. The company is planning to launch their brand in six locations simultaneously.

Yogurt bay is another store situated in Bandra, Mumbai. They aim for creating healthy eating habits in the consumers and also to break the mindset that all healthy products do not taste the same, as their fat loaded food products.

Companies like Amul has launched flavoured curds called Amul ‘Flaavyo’ in the market. They are hoping to change the consumption of yogurt from regular meals to the breakfast table or a dessert treat.  They are available in flavors like mango, strawberry, pineapple, vanilla and masti doi. Danone India the subsidiary of the world’s number one dairy company Groupe Danone, has come up with flavoured yogurt called Cremix for the Indian consumers. They have positioned this product as a snack treat and is looking forward towards bringing about a healthy living. Gowardhan has also introduced ‘Go fruit & Dahi fusion’, flavoured yogurt that has positioned this product as a food item that can be consumed with all three meals of the day or at any time of the day.

The food and beverage industry is growing in the coming years. This is the result of the unique growing business opportunities in the Indian food and franchise industry. And frozen yogurt is one such concept that has gained high recognition in the Indian market scenario. The fast paced life and the change in lifestyle has brought about demand for quick and healthy food habits. People are more health conscious and this has led to a product like yogurt to be sold as a health product.

                                                                            

Rise in Technology Accountable for Man's Lethargic State.

The advancing economy and the continuous evolution in technology have brought about change in the system. Man power is reducing day by day even though it seems equally important.

Turn back to our grandparents … we are living a comfortable life on the other hand; they are physically more sound than us. They have been washing, cooking, sweeping, brooming, etc. using physical strength. Today, man is searching for new solutions to make life simpler and easier.  A present housewife cannot function without a washing machine or vacuum cleaner.  The technology era has brought about great impact on man today. When air-conditioners were first introduced, there was a great demand, because this was one system that provided better cooling during summers. They sold like hot cakes. Today, every home owns an air-conditioner.

Gradually, man started to get lethargic to switch off the air-conditioner switch. After all, who would like to wake up half way from sleep, just to switch off a button? So, companies came up with ‘Split AC’s’ which is operated using a remote. A ‘remote’ to operate your air-conditioning system from anywhere in the room. Now came another hurdle, what if the remote is away from where you are seated? Lazy again. This lethargic state of man has always remained as a permanent tendency in his life. The effect is due to the technology which keeps transforming and the introduction of new gadgets, making life simpler for man.

In the past, an average individual could live for thousand years. Cambridge University geneticist Aubrey de Grey has famously stated, “The first person to live to be 1,000 years old is certainly alive today …whether they realize it or not, barring accidents and suicide, most people now 40 years or younger can expect to live for centuries.”Today, an average individual can live between 74-77 and more depending on the lifestyle and other factors.

It is never too late. For example;” Brooming and Sweeping does not kill.” Sweeping provides exercise for keeping good health. In this way, you are saving funds and subsequently it keeps an individual physically healthy. It’s best if we slowly start to reduce our usage of electronics and start to physically exercise one’s body. Lethargic is not an excuse, one must overcome this state and be more energetic. One must start to take up responsibilities when it comes to yourself and your home.